What is Ach-gal ?

Achgal is an innovative social listening platform, specifically crafted for the Arab markets. It leverages advanced technology to analyze social media conversations, enabling businesses to gain valuable insights and engage effectively with their audience. By overcoming traditional limitations, Achgal provides a tailored solution that interprets various Arabic dialects, allowing for deeper connections and understanding in the digital landscape.

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We follow a stringent data refinement process to convert unstructured data into actionable insights

1. Get Data

Find & retrieve data from multiple sources

2. Pre-Process & Enrich Data

Clean, normalize & enrich the data

3. Filter Data & Dataset

Choose the most relevant data for the analysis

4. Apply AI Intelligence

Apply Machine Learning and AI process to data

5. Apply Human Intelligence

Confirm by human intelligence and annotate

6. Analyse & Get Insights

Navigate through data and extract insights

Who is Achgal Listening for?

Communication Team
  • Understand customer sentiment and feedback
  • Tailor messaging for better engagement
  • Monitor market needs and competition
  • Track online reputation & crises
Marketing Team
  • Analyze market perception and trends
  • Identify consumer preferences & behaviors
  • Discover unmet market needs
  • Drive product and service innovations
Customer Experience Team
  • Improve brand experience & customer trust
  • Decode real customer sentiment
  • Benchmark against competitors
  • Elevate service and satisfaction levels

Trusted By Valuable Brands

More than 250+ clients have entrusted us for their Digital Transformation

Owned Media Analysis

-> Analyze data from your owned social media, website reviews, and more.

-> Uncover valuable feedback, opinions, and sentiments expressed by the audience of both you and your competitors.

-> Gain a deeper understanding of the key themes, topics, and products mentioned by the audience.

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Earned Media Analysis

-> Explore the conversations surrounding your brand and your competitors in the wider digital landscape.

-> Identify new consumers trends and emerging topics about your industry.

-> Detect potential crisis situations that may impact your brand or industry.

Owned Media Analysis

Maroc Telecom
Bank of Africa
Marjane

Earned Media Analysis

Maroc Telecom
Bank of Africa
Marjane
Bank Assafa
Richbond

Case Studies

Explore our detailed case studies to learn how we've helped businesses succeed.

Enhancing Maroc telecom's communication strategy and unifying customer understanding across departments

The “Challenge”

Maroc Telecom aimed to analyze customer conversations to improve communication, enhance customer understanding, and create a unified approach across teams.

  • Analyze customer feedback for insights.
  • Identify communication gaps.
  • Improve customer experience.
  • Strengthen internal collaboration.

The “Solution”

Ach-Gal Insights improved communication using AI-powered analytics and real-time data.

  • Data Collection: Used Facebook API to analyze conversations.
  • AI Analysis: Sentiment & topic detection.
  • Dashboard: Real-time insights for teams.

The “Results”

The structured approach resulted in improved response efficiency, clearer communication, and better customer satisfaction.

  • Faster response times.
  • Unified communication strategy.
  • Improved sentiment analysis & content strategy.
  • Real-time decision-making dashboard.

Enhancing Marjane communication's strategy through ach-gal insights

The “Challenge”

Richbond, a leader in the Moroccan furniture market, aimed to align its offerings with the dynamic preferences in salon furnishings, driven by changing consumer habits.

They sought a thorough analysis of current market trends, rooted in genuine consumer data, to enhance their design, production, and marketing strategies accordingly.

The “Solution”

Achgal Insights implemented a focused data collection and analysis plan:

  • Data Collection: Gathered data from various online platforms, including Facebook, YouTube, Instagram, TikTok, and Pinterest.
  • Advanced Data Processing and Analysis: Used AI models to identify trends, analyze sentiments, and detect preferences.
  • Reporting: Delivered a dynamic dashboard and analytical reports, providing actionable insights.

The “Results”

The insights provided by Achgal Insights enabled Richbond to:

  • Align marketing strategies with customer preferences.
  • Leverage insights into fabrics, colors, and design trends.
  • Develop targeted marketing campaigns.
  • Improve showroom layouts based on emerging trends.
  • Implement an interactive chatbot for personalized advice.

Mcdonald's boycott crisis: Analysis of public reaction on social media

The “Challenge”

In the aftermath of the Gaza events in mid-October 2023, McDonald’s found itself at the center of a boycott movement in several countries, including Morocco. Initial attempts to mitigate the situation through press statements did not yield the desired effect. In November, McDonald’s launched a video-based awareness campaign intended to engage the Moroccan audience. However, instead of quelling the boycott, the campaign inadvertently generated negative buzz across social media platforms.

  • Understand the scope and nature of the negative social media buzz following their awareness campaign.
  • Assess the impact of the boycott call and the viral campaign on brand perception.
  • Identify key themes and sentiments driving public discourse around the brand.

The “Solution”

Ach-Gal Insights delivered a thorough analysis in just 24 hours, following a precise and effective process:

  • Data Collection: Gathered approximately 10,000 relevant comments from a much larger dataset, ensuring a focus on relevant conversations.
  • Data Selection and Filtering: Designed a custom model to exclude game-related and irrelevant content, focusing solely on relevant customer interactions.
  • Advanced Data Processing and Analysis:
    • Sentiment Analysis
    • Boycott Position Analysis: Determining whether comments were in support of or against the boycott, providing a clear stance.
    • Topic Analysis: Analyzing conversations to uncover the main arguments and drivers behind each stance on the boycott.
    • Language Analysis
  • Analytical Report: Delivered a report summarizing findings, insights into public sentiment, distribution of positions regarding the boycott, and key topics driving discussions.

The “Results”

The analysis yielded critical insights, including:

  • Buzz Scope and Intensity: Measured the reach and intensity of viral buzz surrounding the boycott and the campaign.
  • Evolution Over Time: Continuous monitoring of conversations provided insights into whether the situation was intensifying or calming down.
  • Accurate Sentiment Understanding: Provided a clear picture of the public sentiment.
  • Clear Stance on Boycott: A quantified view of public opinion showed a definitive split between those supporting and opposing the boycott.
  • Underlying Reasons Identified: Topic analysis pinpointed core issues and arguments behind public positions on the boycott.

Understanding the impact of the boycott movement on P&G brandss

The “Challenge”

Following the conflict in Gaza, a significant boycott movement targeted several international brands accused of supporting Israel. P&G has been cited as one of these brands.

Given this, P&G needed to:

  • Monitor Evolution: Measure and evaluate how discussions about the boycott evolve over time.
  • Assess the Share of Voice: Assess the intensity and frequency of discussions related to P&G’s brands compared to other boycotted brands.
  • Identify Alternatives: Identify alternative brands that consumers are considering in place of P&G products.

The “Solution”

Achgal Insights implemented a comprehensive data collection and analysis process:

  • Data Collection: Data was gathered from all social media platforms, including Facebook, Instagram, TikTok, and X. This included automated retrieval of public data and manual extraction of private data from private groups, Instagram accounts, and TikTok. In total, data was collected from 281 distinct sources.
  • Advanced Data Processing and Analysis:
    • Developed a specialized NER model to accurately identify and categorize mentions of different brands.
    • Conducted sentiment analysis to gauge the evolution of discussions.
    • Differentiated between information requests and expressions of irritation.
    • Performed language analysis to accommodate and interpret diverse linguistic nuances found in the data.
  • Reporting: Delivered a real-time accessible dashboard that updates almost instantly.
  • Analytical Report: Provided insights through a dynamic dashboard and comprehensive analytical report, highlighting key insights and emerging trends surrounding the boycott.

The “Results”

Achgal Insights delivered precise and actionable analysis for Procter & Gamble:

  • Trend Analysis: Monitored and evaluated the evolution of boycott discussions over time, with a deep dive into how discussions about P&G brands evolved compared to other boycotted brands.
  • Sentiment Trends: Tracked negative and positive sentiment trends over time, offering a clear picture of brand perception shifts.
  • Share of Voice: Assessed the share of voice of P&G versus other boycotted brands to understand P&G’s exposure and impact in the discourse.
  • Product Impact Analysis: Analyzed which product categories were most affected by the boycott (e.g., Food & Beverages, coffee chains & fast food, Beauty & Hygiene, Cleaning & Home care).
  • Alternative Brands: Identified alternative brands favored by consumers, offering P&G insights into potential areas of brand switching.
  • Qualitative Insights: Conducted a qualitative analysis to uncover emerging insights and findings, providing P&G with detailed context and understanding of the behavior changes surrounding the boycott.

Understanding new consumer habits and trends in Moroccan salons

The “Challenge”

Richbond, a leader in the Moroccan furniture market, aimed to align its offerings with the dynamic preferences in salon furnishings, driven by changing consumer habits.

Acknowledging the swift evolution of tastes and lifestyle trends, Richbond recognized the importance of capturing and understanding these shifts to stay ahead of the competition. Thus, they sought a thorough analysis of current market trends, rooted in genuine consumer data, to enhance their design, production, and marketing strategies accordingly.

The “Solution”

Achgal Insights implemented a focused data collection and analysis plan:

  • Data Collection: Gathered data from various online platforms, including Facebook, YouTube, Instagram, TikTok, and Pinterest. This effort focused on analyzing conversations and images related to salon furniture, accumulating over 40,000 posts from more than 1,500 sources.
  • Advanced Data Processing and Analysis: Employed both quantitative and qualitative methods for deeper insights. AI models were deployed to identify furniture brands, analyze sentiments, languages, and topics. Additionally, in-depth qualitative analysis was conducted to identify new consumer habits and popular design trends in Moroccan salons, such as preferred styles, materials, colors, and more.
  • Reporting: Delivered a dynamic dashboard and a detailed analytical report, providing Richbond with actionable insights and clear visualization of consumer preferences and new market trends.

The “Results”

The insights provided by Achgal Insights enabled Richbond to:

  • Align marketing strategies with customer preferences and expectations.
  • Leverage insights into fabric types, color preferences, and design trends to tailor Richbond’s new salon collection to current consumer preferences.
  • Develop marketing campaigns that effectively speak to the latest consumer preferences.
  • Implement new showroom layout based on emerging trends to improve in-store customer experience.
  • Develop an interactive chatbot to provide personalized advice and styling tips to clients.